Who We Are

Archers is a research and brand consultancy firm specialized in market research, business plans and marketing and communication strategies.

Your brand is the channel through which you speak to your customers. That’s why our primary job is to bring you more knowledge on your market segments and target groups and then help you establish the best suited communication strategies and business approaches.

For Archers’ role extends beyond insight generation, we make sure to work closely with our clients following any market research to integrate the findings and learnings into your business strategies.

Our operations are the result of the collective experience of a group of communication, academic and research experts led by our Managing Director Dr. Houda Koussa.


Archers aims at providing their clients with actionable insights that guide them to develop effective business and communication strategies. Archers is more than a research provider: We are our clients’ partners and believe that our clients success is our success.



Our edge is in our pro-market know-how:

  • We know the market trends across different categories – we have been investigating for a long time
  • We understand the clients’ language: We co-develop business & marketing strategies
  • We know how media operate – We guide them
  • We know what research must be – We breath it


Houda Koussa, PhD

Houda Koussa is the founder and managing director of Archers, a brand and research consultancy agency. She has a proven track record in developing data based actionable marketing and advertising solutions.

Houda carries 14 years of actual business professional experience on multinational accounts, TV channels and other categories: MBC Group, Rotana Group, Dubai TV, Abu Dhabi TV, Future TV, OSN, ART, Bank Audi, MTN, QNB, Red Bull, General Motors.Houda Manages research projects & guides communication planners develop effective strategies based on actionable insights.

Before Archers, Houda spent 6 years at Starcom Media Vest Group where she founded Business Compass, the first research consultancy unit in a media agency in the region. Her in-depth knowledge of the media is underpinned with a PhD in Mass Communication.

Houda’s main edge is in the TV sector: Currently she is a member of the technical committee of the Tview project in UAE representing MBC Group.

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