Archers has a staggering history spanning 14 years in market research. The main areas we covered over that period comprise:

  • Track people’s lifestyle and market trends
  • Detect prime prospects for different sectors
  • Assess people’s perception and attitude vis-à-vis different business sectors
  • Test and validate innovative academic and media concepts
  • Assess Market Potential for product innovation and new business
  • Conduct business and academic feasibility studies
  • Guide the development of brand positioning and marketing strategies
  • Advise TV channels on content and channel developments

How we work

In other words, we are involved in all the steps of the research process. Fieldwork is conducted through a field agency whose work is closely supervised by us to ensure proper insight and data collection

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