Archers has a staggering history spanning 14 years in market research. The main areas we covered over that period comprise:

• Track people’s lifestyle and market trends
• Detect prime prospects for different sectors
• Assess people’s perception and attitude vis-à-vis different business sectors
• Test and validate innovative academic and media concepts
• Assess Market Potential for product innovation and new business
• Conduct business and academic feasibility studies
• Guide the development of brand positioning and marketing strategies
• Advise TV channels on content and channel developments

In other words, we are involved in all the steps of the research process. Fieldwork is conducted through a field agency whose work is closely supervised by us to ensure proper insight and data collection