Over the past 15 years, we have cooperated with Archers and Dr. Houda Koussa on many research projects. Our experience has been consistently positive and the outcome has always exceeded our expectations.

The most complex of these projects was conducting a brand analytics and key industry players assessment spread across 11 markets in the Middle East, Turkey and Asia.

The project demanded researching a diverse portfolio of banking customers ranging from low-income depositors to High network individuals to corporate / business clients. Across all demographics the research design (questionnaire, methodology and KPI tabulation and analysis) helped us deliver insightful data to the BOD. The methodology and analysis fit well the demanding nature of each demographic whose pain points ranged from ease of parking and personalized, trustworthy relationship for HNWI to ensuring a cost and time efficient process for each transaction.

It is also important to note that Archers is capable of working with third parties and quickly builds cooperative relationships that deliver positive results. Recent experience required mixing digital / social data analysis with market research and the outcome was highly productive and all those who worked with Dr. Houda and her team have recognized her ability to quickly establish productive and results focused relationships with everyone around.

The findings of all research projects are insightful and relevant to the business challengesThe research outcome and specific recommendations are recognized by the clients and eventually used as a basis to make executive decisions.

"Our experience has been consistently positive and the outcome has always exceeded our expectations."

I’ve known Houda for 20 years and worked with as a client, then colleague and recently as a consultant. Professionally, Houda has been a positive force, applying her research and analytics knowledge to help us grow the business. As a person, she brings deep intellectual knowledge, strong critical thinking and a set of work ethics unmatched in this day and age. Regardless of the context, Houda is an ally I wouldn’t want to operate without.

"Regardless of the context, Houda is an ally I wouldn't want to operate without."

Archers, and Dr. Houda Koussa, is an expert in so many areas, whether it is project design and management, Research techniques and materials development or findings delivery and stakeholders’ engagement. The team has well-rounded industry and market knowledge and adds significant value to the work and provides factual and actionable directions.

Dr. Houda, specifically, shows deep concern for all individuals she works with and dispenses her knowledge and highly effective techniques to enlighten and guide others. Her integrity and skills are unquestionable. Dr. Houda will always leave you feeling energized and engaged and you can only benefit from her expertise and can-do attitude.

"The team has well-rounded industry and market knowledge and adds significant value to the work and provides factual and actionable directions."